VOICED : Venta de habanos alcanza record en 2017 impulsada por China

In 2017, Habanos achieved record sales of $500 million, driven by demand in China. The brand is highly valued globally, with Europe leading in demand, followed by Latin America and Asia Pacific. Despite its global reach, Habanos cannot enter the US market due to an embargo. Habano C.C.A., owned by the Cuban state and Altadiz, manages global sales.

What was the main factor that contributed to the record sales of Cuban Habanos in 2017?

• Expansion into the U.S. market

• Improved production techniques

• New marketing strategies

• Increased demand from China

Which region holds the largest market share for Cuban Habanos?

• Asia Pacific

• Europe

• Latin America

• North America

What percentage of the demand for Cuban Habanos comes from Latin America?

• 54%

• 17%

• 15%

• 12%

Why can't Cuban Habanos be sold in the United States?

• Quality issues

• U.S. embargo on Cuba

• High import taxes

• Lack of demand

Who is responsible for the global marketing of Cuban Habanos?

• A European distributor

• A private Cuban company

• A joint venture between Cuba and Spain

• An American corporation