Sales Mix

The video tutorial explains the concept of a sales mix, which is the array of products a company sells and the proportion of overall sales each product accounts for. It highlights the importance of understanding the sales mix to ensure products are profitable and to identify areas for improvement. The sales mix reflects product popularity through revenue generation, guiding marketers in strategic decision-making.

What is the primary responsibility of marketers regarding the sales mix?

What should marketers do with products that are not selling well?

How does the sales mix reflect product popularity?

What might indicate areas for improvement in a company's sales mix?

Why is it important for marketers to understand their company's sales mix?