Hyundai Overtakes Its German Luxury Car Rivals

Genesis Line, a Korean car brand, was named the 2018 Best Car Brand in the US, surpassing German rivals. The brand's success is attributed to its focus on luxury vehicles, specifically the G-80 and G-90 models. This strategic focus allowed Genesis to compete effectively against established luxury carmakers like Audi and BMW. The achievement is significant for Hyundai, as it enhances their market presence and validates their strategy of creating a new luxury brand. The success also boosts Hyundai's publicity and industry recognition.

What was the main strategy behind Genesis Line's success in the US market?

• Focusing on a wide range of vehicles

• Concentrating on luxury models like G-80 and G-90

• Competing with budget car brands

• Expanding into electric vehicles

How did Genesis Line manage to compete with brands like Audi and BMW?

• By increasing their advertising budget

• By focusing on the top-end luxury market

• By offering more affordable cars

• By collaborating with German carmakers

What was Hyundai's market value compared to Volkswagen's?

• $5 billion compared to $120 billion

• $10 billion compared to $150 billion

• $50 billion compared to $200 billion

• $3 billion compared to $100 billion

What does the success of Genesis Line signify for Hyundai?

• A decline in their market presence

• A validation of their strategy to create a new brand

• A shift towards electric vehicles

• A need to focus on budget cars

In what year was Hyundai last in quality surveys before their recent success?

• 2000

• 2005

• 1994

• 1990