B2C or Business to Consumer

The video tutorial explains the concept of business to consumer (B2C) marketing, which involves direct marketing efforts from a company to the end user or final consumer of its products. It distinguishes B2C marketing from marketing to intermediaries like wholesalers and retailers. The tutorial also highlights the prevalent use of the internet in modern B2C marketing strategies.

What does the term 'end user' refer to in the context of B to C marketing?

Explain the significance of the Internet in business to consumer marketing.