Marketing - What is Indirect Distribution

The video tutorial discusses the concept of indirect distribution in marketing, highlighting its importance in making products available to customers. It explains how indirect distribution involves intermediaries like wholesalers and retailers, allowing producers to reach more customers without directly managing stores or shipping. The tutorial outlines the benefits, such as cost-sharing and increased reach, as well as challenges like reduced profit margins. It concludes by weighing the pros and cons of indirect distribution, emphasizing its role in enhancing product availability.

How does indirect distribution affect the pricing strategy of a product?

What are the pros and cons of indirect distribution as mentioned in the text?