What should be emphasized about the product in a sales letter?
Writing Effective Sales Letters
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Business
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Professional Development
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Hard
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Bill Carmody discusses writing effective sales letters by focusing on the 'what' and 'why' rather than the 'how'. He emphasizes creating urgency and making the offer relevant to the buyer to increase sales effectiveness.
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2.
OPEN ENDED QUESTION
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What two questions should be answered to make a sales letter compelling?
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