Buyer Utility Map
Interactive Video
•
Business
•
University
•
Practice Problem
•
Hard
Wayground Content
FREE Resource
The video tutorial explains the Blue Ocean Strategy, focusing on the buyer utility map and its role in identifying new market opportunities. It details the stages of buyer utility and the six utility levers, which include customer productivity, simplicity, convenience, risk reduction, fun and image, and environmental friendliness. The tutorial emphasizes plotting these utility aspects to understand customer value better and explore new market segments.
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2 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
What are the phases of buyer utility as outlined in the text?
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
How does the buyer utility map help in identifying new market segments?
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OFF
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