Comedy Central Extends Trevor Noah's Contract

The transcript discusses Trevor Noah's rise in popularity as the host of The Daily Show, following Jon Stewart. Initially facing challenges, Noah gained momentum around the 2016 presidential election, becoming popular among young viewers. Comedy Central extended his contract, reflecting a broader trend of cable networks securing talent. The role of comedy in addressing societal issues is highlighted, as is Viacom's strategy to adapt to changing media consumption habits.

What strategies have cable networks employed to retain their high-priced talent?

How has the changing media landscape affected Viacom and its networks?