Pinterest President on New Search Ad Platform

The video discusses a new feature on Pinterest that allows small businesses to connect with consumers during the early stages of the buying process. This feature is compared to Facebook ads, highlighting Pinterest's unique advantage in targeting consumers who know what they want but not from whom. The discussion emphasizes the potential for small businesses to grow by reaching new customers on Pinterest, particularly in categories like home, beauty, style, and food. The video concludes with the potential revenue growth for Pinterest, driven by the increasing engagement of small and medium-sized businesses.

What is the significance of small and medium-sized businesses in Pinterest's growth?

What categories does Pinterest excel in that benefit small businesses?