Apple, Hollywood May Defy Theaters With Rental Plan

The transcript discusses the potential shift in movie distribution, where studios consider offering digital rentals on platforms like Apple and Comcast shortly after theatrical releases. This move is met with resistance from theaters, which remain a significant revenue source for films. Theaters could retaliate by boycotting films that opt for early digital release. The situation is still evolving, with studios possibly experimenting with this model in the near future, while also considering the need for theater cooperation.

What challenges are movie studios facing in reaching agreements with theaters?

In what ways can movie theaters leverage their position to negotiate with studios?