Memorial Day To Usher In Return Of The Summer Blockbuster

The video discusses the cautious return of blockbusters to cinemas, highlighting movies like 'A Quiet Place Part 2' and 'Cruella'. It explains the mixed release strategies of theaters and streaming platforms, with some films debuting exclusively in theaters and others available on both. The reopening of cinemas in the US is noted, with over 63% now open. The box office is slowly recovering with recent releases, but the impact of streaming on audience behavior remains uncertain. Hollywood is actively promoting the return to the big screen through various campaigns.

What is the significance of Memorial Day for the moviegoing appetites?

What strategies are Hollywood Studios using to promote the big screen experience?