Belmond's Gevers: Why We Changed Name From Orient-Express

The video discusses the rebranding of Orient-Express to Belmond, highlighting the reasons for the change, such as appealing to younger demographics and connecting hotel properties under a unified brand. It covers the challenges faced during the transition, including brand recognition and marketing strategies. The video also outlines Belmond's expansion plans, focusing on markets like Myanmar and China, and emphasizes the importance of a fresh brand image to attract younger travelers.

What was the original name of the brand before it was changed?

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Why did the brand feel the necessity to change its name?

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What percentage of business traffic does the Orient Express website pull?

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How does the brand plan to expand in Asia, particularly in China?

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What is the significance of the name 'Belmond'?

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