Apple's iPhone Pricing Doesn't Make Sense, JL Warren's Junheng Li Says

The transcript discusses Apple's earnings call, highlighting a 15% decline in iPhone revenue due to customers holding onto older models longer and macroeconomic factors in emerging markets. Tim Cook acknowledges the challenges, including competition and pricing issues. The impact of discounts and resellers on sales is analyzed, along with the influence of the China-U.S. trade war on Apple's supply chain. The need for innovation in iPhone products is emphasized, as well as Apple's strategic shift in production to India.

What does the text suggest about the future of iPhone pricing?

How is Apple responding to the declining iPhone sales according to the text?

What impact does the trade war have on Apple's suppliers?