Marketing - Exclusive Distribution

The video discusses how marketers use products to meet customer needs and create value. It emphasizes the importance of making products available through distribution. Exclusive distribution is introduced as a strategy to limit product availability to preserve brand image and control pricing. This approach is suitable for luxury goods and high-priced items, as it requires consumer effort to purchase. The video concludes that exclusive distribution is beneficial when brand image preservation and consumer willingness to seek the product are priorities.

What trade-offs are involved in choosing exclusive distribution for a product?

What types of products are typically suited for exclusive distribution?