Marketing - Selective Distribution

The video discusses the challenges marketers face in designing products that meet customer needs and create value. It explores the importance of making products available to consumers and introduces the concept of selective distribution. This strategy balances product availability with inventory and storage costs, enhancing brand image while managing expenses. The video also highlights the need for careful selection of outlets and the challenge of ensuring customers are willing to seek out the product.

What factors should be considered when determining the level of distribution?

Discuss the relationship between inventory costs and selective distribution.