Treating Your Best Customers Like VIP

The video discusses the importance of loyalty in business, emphasizing the 80/20 rule where 20% of customers generate 80% of profits. It highlights the need to treat these top customers as VIPs by offering special services and value, such as remembering birthdays or providing free services. Failure to do so risks losing them to competitors. The video concludes with a reminder of the significance of customer loyalty.

What special treatments can businesses offer to their top 20% of customers?

What risks do businesses face if they do not treat their VIP customers well?