Advocacy: Fourth Step of the Customer Journey

The video emphasizes the importance of advocacy in the customer journey lifecycle. While many companies focus on discovery, engagement, and transactions, they often overlook advocacy, which is crucial for business sustainability and growth. By turning customers into advocates, businesses can create raving fans who passionately support their mission. This approach not only enhances customer loyalty but also helps in acquiring new customers. The video concludes with the idea that the modern purpose of business is to gain customers who bring in more customers.

What is often overlooked in the customer journey life cycle?

• Discovery

• Engagement

• Advocacy

• Transaction

How can businesses turn customers into advocates?

• By offering discounts

• By making them feel special and aligning with their values

• By providing faster service

• By increasing advertising

What role does storytelling play in creating customer advocates?

• It simplifies product features

• It increases transaction speed

• It engages customers emotionally

• It helps in reducing costs

According to the video, what is the modern purpose of business?

• To innovate continuously

• To expand globally

• To get customers who bring more customers

• To maximize profits

Who is quoted in the video regarding the purpose of business?

• Steve Jobs

• Peter Drucker

• Warren Buffet

• Bill Carmody