Coca-Cola Waited Too Long to Get Into Flavored Water, CEO Says

The transcript covers Coca-Cola's historical growth, consumer trends, and adaptation to health-conscious markets. It discusses sustainability efforts, particularly in packaging, and strategic decisions regarding market trends like flavored water. The CEO emphasizes brand values and the challenges faced by multinationals in aligning with diverse consumer values globally.

How does Coca Cola plan to innovate in the flavored sparkling water market?

What is the importance of brand values for Coca Cola in different markets?

How does James Quincey view the relationship between Coca Cola's values and consumer expectations?