Tamagotchi Returns: New Features and Lessons Learned

The video discusses the history and evolution of Tamagotchi, a virtual pet first launched in 1996. The 21st-century version introduces new interactive features, allowing pets to meet and interact. Bandai, the company behind Tamagotchi, plans to launch the new version on March 20th, having learned from past mistakes when they overproduced. This time, they are limiting production to avoid unsold stock. The company aims to leverage the Tamagotchi brand to build loyalty and ensure a successful relaunch.

What challenges did Bandai face in 1999 regarding the virtual pet market?

How is Bandai planning to develop brand loyalty for the new Tamagotchi?