La Perla Lingerie Elevates Brand to a New Level of Luxury

La Perla Lingerie Elevates Brand to a New Level of Luxury

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Interactive Video

Business, Life Skills

University

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The transcript discusses La Perla's significant sales growth and brand elevation following its acquisition by Pacific Global Management. The company has invested in marketing and product quality, leading to increased demand despite higher prices. La Perla's customer base is expanding, with a focus on younger women and a growing interest in menswear. The brand is also catering to luxury travelers and offering custom-made products. The menswear line is part of a long-term growth strategy, emphasizing high-quality fabrics and craftsmanship.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does La Perla ensure the quality of its made-to-measure items?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the men's clothing line in La Perla's growth strategy?

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