Neiman Marcus Customers Deserve Physical Presence in New York, CEO Says
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Business, Information Technology (IT), Architecture
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University
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why did Neiman Marcus choose Hudson Yards for their new store?
To provide a physical presence for their digital customers
To compete with local grocery stores
To focus solely on online sales
To open a new restaurant
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What makes Neiman Marcus unique compared to other high-end stores in New York?
They provide immersive luxury shopping experiences
They focus on budget-friendly products
They offer only online shopping
They have the largest store in the city
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does Neiman Marcus plan to avoid cannibalizing sales from Bergdorf Goodman?
By closing Bergdorf Goodman
By targeting different customer needs and experiences
By reducing prices at Bergdorf Goodman
By offering the same products at both stores
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who are the primary target customers for the new Neiman Marcus store?
Students and young professionals
Only international tourists
Online customers and tourists
Local grocery shoppers
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the true measure of success for Neiman Marcus according to the transcript?
Winning awards for store design
Achieving high sales targets
Growing and retaining the customer base
Opening more stores
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