The View From the C-Suite: The China Play

The video discusses CTRIP's position as a leading online travel agency in China and its comprehensive product offerings. It highlights the company's customer demographics, with a focus on domestic and outbound travel trends. The discussion covers growth opportunities in both domestic and international markets, future projections for outbound travel, and CTRIP's global expansion strategy. The video also explores how CTRIP leverages economies of scale and provides a profile of Chinese tourists. Finally, it examines the potential for CTRIP to attract global users through cross-border services.

What challenges does CTRIP face in expanding its services globally?

How does CTRIP's comprehensive product offering benefit its customers?

Describe the profile of a typical Chinese tourist traveling abroad.

What role does technology play in CTRIP's strategy for global expansion?