The Surprising Reason You Need Social Media for More Than Leads

The video explores the multifaceted role of social media in business beyond lead generation. It emphasizes building credibility, maintaining customer relationships, and using social media for recruitment and community engagement. The speaker, Desiree, highlights the importance of personal branding and how social media can serve as a memory archive, documenting personal and professional growth.

How does the speaker view the importance of engagement and reach in social media marketing?

What role does storytelling play in building credibility on social media?

What personal branding strategies does the speaker recommend for leveraging social media?

What are the benefits of documenting memories and experiences on social media as mentioned by the speaker?