Social Media is supposed to be social

The video emphasizes the importance of not just creating content but also engaging with the audience. It highlights the need for interaction through comments, likes, and direct messages to build a two-way conversation. The focus is on being present in the community, participating in discussions, and fostering social connections to enhance engagement and visibility.

In what ways can you show appreciation to your audience?

What role does being present in other people's content play in engagement?