B2C Marketing

The video tutorial covers B2C marketing, explaining its definition, channels, strategies, and challenges. B2C marketing targets individual consumers, contrasting with B2B marketing. Key channels include traditional media, digital platforms, and in-store marketing. Strategies focus on brand building, emotional engagement, promotions, and personalization. Challenges include understanding consumer behavior, maintaining loyalty, dealing with competition, managing online reputation, and addressing privacy concerns.

Provide an example of a company that effectively uses emotional engagement in its marketing.

What role does competition play in the challenges of B to C marketing?

How do personalization and privacy concerns impact B to C marketing strategies?