Diversity and Inclusion Are at the Heart of Our Business, Says Ikea India CEO

Diversity and Inclusion Are at the Heart of Our Business, Says Ikea India CEO

Assessment

Interactive Video

Business, Social Studies, Life Skills

University

Hard

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The video discusses IKEA's approach to diversity and inclusion in India, focusing on gender equality in the workforce. It highlights the challenges faced in integrating women into the workforce and the initiatives like the Disha program to empower them. IKEA's progress in India is reviewed, emphasizing its long-term commitment and learning from the market. The video also covers IKEA's expansion plans, including new stores and online business strategies, aiming to become a multichannel retailer in India.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of diversity and inclusion in IKEA's business strategy in India?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does IKEA plan to achieve gender equality in its workforce in India?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges did IKEA face in hiring women for their workforce in India?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

Describe the Disha program and its objectives.

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact has the Disha program had on the lives of underprivileged women in India?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

How does IKEA view the future of its business in India?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does online business play in IKEA's strategy for India?

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