Tourism Australia Calls China Visitors Numbers Fantastic

The video discusses the significant increase in Chinese tourists visiting Australia, which could surpass New Zealand as the main source of tourist arrivals. This growth has led to challenges and opportunities, such as the need for Mandarin-speaking instructors in surf schools and the adoption of social media platforms like WeChat and Weibo by Australian businesses. Despite a strong Australian dollar, which affects spending, the number of Chinese visitors continues to grow. The video also touches on the impact of the strong dollar on domestic tourism, with Australians finding it cheaper to travel abroad, although domestic tourism remains healthy.

In what ways are Australian tourism businesses adapting to cater to Chinese tourists?

What trends are observed in the outbound travel of Australians to international destinations?