Transaction: Third Step of the Customer Journey

The video discusses the customer journey, focusing on the transaction phase. It highlights the importance of making transactions easy and seamless for customers, allowing them to purchase on their preferred platforms without unnecessary redirection. The CEO of Bigcommerce is mentioned for their portable commerce solution, enabling transactions across platforms like Amazon, Facebook, and Pinterest. The video emphasizes the need for businesses to adapt to customer preferences in the digital age.

What are the key stages in the customer journey mentioned in the text?

What challenges do customers face when trying to transact online according to the text?

How does the CEO of Bigcommerce describe the concept of making commerce portable?

What is the significance of allowing transactions directly on platforms like Pinterest and Facebook?

In what ways does the speaker suggest simplifying the transaction process for customers?