What has Macy's been doing in response to the tough years for department stores?
Macy's Promotes 'Story' Concept

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Business
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University
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Hard
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Expanding its physical store locations
Cutting costs and improving e-commerce
Focusing solely on online sales
Reducing the number of employees
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main goal of Macy's 'story' concept?
To increase the number of transactions
To create a unique shopping experience
To reduce store operating hours
To focus on online sales only
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does the 'story' concept differ from traditional retail spaces?
It offers discounts on all products
It changes frequently like a gallery
It operates only during weekends
It focuses on selling only luxury items
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What effect has the 'story' concept had on customer behavior?
No change in customer engagement
Decreased customer visits
Reduced interest in unique products
Increased customer conversion rates
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a benefit Macy's has gained from the 'story' concept?
Fewer business partnerships
Increased operational costs
New business partners
Decreased media attention
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