Brand Management

Brand Management

Assessment

Interactive Video

Business

University

Hard

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Brand management involves creating and maintaining a strong brand to boost awareness, loyalty, and pricing. It requires marketers to balance innovation with consistency, ensuring the brand remains recognizable yet fresh and exciting. This balance is crucial to effective brand management.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways should a brand be innovative while maintaining consistency?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is described as being at the heart of brand management?

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