The Three Main Goals of Promotion

The video tutorial discusses the three main goals of promotion: to inform, persuade, and remind. It explains that these goals are not typically pursued simultaneously but are chosen based on factors like product age, brand presence, and market competition. Informing is crucial for new products or brands to raise awareness. Persuasion is used when there is competition, aiming to convince the audience to choose a particular brand. Reminding is important for established brands to maintain customer awareness and loyalty. The choice of promotion goal depends on the specific market situation.

How do competition and market situation influence promotion goals?

What is the purpose of reminding in promotion?