The Branding Power of James Bond

The transcript discusses the significant impact of James Bond films on brand promotion, highlighting the legacy of brands like Astin Martins and Belvedere. It emphasizes the iconic status of James Bond as a major film franchise, with 'Skyfall' being a notable success. The discussion also covers product placements in Bond films, particularly focusing on spirits like Gordon's Gin and the potential future inclusion of Belvedere vodka.

What drink did Daniel Craig's Bond order in 'Casino Royale'?

What change is anticipated with the partnership between Bond and Belvedere?