Cord Shavers Cut Costs While Keeping Ties to Cable

Cord Shavers Cut Costs While Keeping Ties to Cable

Assessment

Interactive Video

Business, Performing Arts

University

Hard

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The video discusses the concept of cord shaving, where consumers opt for smaller TV bundles to save costs, often excluding expensive sports channels like ESPN. Cable companies are slowly adapting by offering slimmer bundles, but they remain cautious, waiting for more evidence of cord cutting trends. Despite a flat pay TV ecosystem, cable companies continue to lose video customers to competitors like Verizon FiOS and AT&T U-verse. However, they still profit from broadband services.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the concept of cord shaving as described in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How are cable companies responding to the trend of consumers wanting slimmer bundles?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

Why might consumers choose to cut out sports channels from their cable packages?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges do cable companies face in adapting to the demand for slimmer packages?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What evidence is there regarding the trend of cord cutting and its impact on cable companies?

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