Who Exactly Are the All These Cord-Cutters?

What is a more accurate term for millennials who never had cable subscriptions?

• Cable avoiders

• Cord nevers

• Streamers

• Cord cutters

Which demographic is more likely to be cord cutters?

• Elderly people

• Urban, tech-savvy individuals

• Rural residents

• Suburban families

Why do some millennials still prefer cable over streaming services?

• For news channels

• For better movie options

• To avoid internet issues

• To access sports bundles

What is a 'cord shaver'?

• Someone who switches to satellite TV

• A person who uses both cable and streaming equally

• A person who reduces cable package costs

• An individual who only uses free streaming services

How does having a tablet influence viewing habits?

• It reduces the need for any TV services

• It makes people more likely to subscribe to cable

• It encourages the use of over-the-top TV services

• It has no impact on viewing habits