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Dubai's Strategy for Attracting Tourists

Dubai's Strategy for Attracting Tourists

Assessment

Interactive Video

Business, Geography, Science, Life Skills

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses Dubai's tourism strategy aiming to double visitors by 2020, focusing on market diversification and understanding traveler preferences. Challenges like geopolitical instability and currency issues are addressed by activating alternative markets. Future plans include promoting diverse attractions beyond iconic landmarks. Seasonal trends show increased summer visitors from the UK and Germany. Key attractions like Dubai Mall and Burj Khalifa are highlighted, with strategies to extend visitor stays and increase economic impact.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the target number of travelers for Dubai by 2020?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What compound annual growth rate was set to achieve the target of 20 million travelers?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What were some of the key issues that affected tourism arrivals in Dubai?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the diversification of markets help Dubai's tourism strategy?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some of the key propositions that attract tourists to Dubai?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the key attractions in Dubai that generate significant revenue?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies are being implemented to extend the length of stay for tourists in Dubai?

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OFF

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