CLEAN : At Detroit Auto Show, luxury manufacturers

The video discusses the global sales success of a vehicle manufacturer, highlighting that 50% of sales are in emerging markets. The company is expanding its industrial footprint with new ventures in China and Brazil. Cadillac is attempting to compete with European manufacturers by positioning itself in the premium segment, though it struggles to match European pricing. The video concludes with technical details about a specific engine model.

What is the significance of the joint venture with Cherry in China?

What challenges does Cadillac face in terms of pricing compared to European manufacturers?