Understand what your customers really need

The transcript describes an accidental shop opening on a public holiday that led to a significant business opportunity. A client from Hong Kong urgently needed a supplier for store fixtures. The speaker's company responded quickly by creating a prototype overnight, winning a multi-million-pound contract. The key to success was understanding the client's urgency and cultural expectations. The speaker emphasizes the importance of identifying and addressing client priorities to secure contracts.

What key lesson did the speaker learn from their experience in Hong Kong?

What does the speaker suggest is important when procuring or buying something?