Eric Martel on Bombardier’s Current and Future Strategies

The video features an interview with Bombardier's CEO discussing the company's recent restructuring into a pure-play business jet company. It highlights financial improvements, market strategies, and the growth of their service business. The CEO also addresses the shift towards business jets, accelerated by the pandemic, and outlines sustainability initiatives. The discussion covers the company's ownership structure and future growth plans, emphasizing a disciplined approach to investments and a focus on expanding global service capabilities.

What are Bombardier's expectations for the business jet market moving forward?

How has the ownership structure of Bombardier changed in recent years?

What investments is Bombardier making to improve its service capabilities?

How has employee morale been affected by recent changes at Bombardier?