Going Viral: The Grammys in the Streaming Era

The video discusses the relevance of award shows in the age of social media, focusing on the Grammys. Despite a slight rebound in viewership post-pandemic, numbers remain low compared to previous years. Networks are adapting by offering streaming options and leveraging social media. The video also highlights trends in award distribution, noting Beyoncé's record-breaking wins but lack of top awards, a trend seen with many black artists.

What percentage of Twitter respondents reported that they did not watch the Grammys?

How many people watched the Grammys according to preliminary figures?

What were the viewership numbers for the Grammys in 2020 compared to the recent year mentioned?

What platforms are mentioned as available for watching the Grammys?

Discuss the trend regarding Beyoncé's Grammy wins in relation to the major awards.