Cost per Acquisition

The video tutorial discusses strategies for communicating with customers, focusing on the importance of cost efficiency in marketing efforts. It introduces the concept of cost per acquisition (CPA) as a metric to measure the cost-effectiveness of acquiring new customers. The tutorial explains how CPA can be applied to both online and traditional media to optimize business development efficiency.

Why is it necessary to think about the best use of money in customer acquisition?

In what ways can cost per acquisition be applied?