P&G’s Coombe on the Role Brands and Advertising Should Play in Social Issues

The transcript discusses the impact of a Gillette ad that went viral, sparking conversations about modern masculinity and gender equality. The ad, which was both the most liked and disliked on YouTube, prompted discussions on the role of brands in social issues. Gillette's decision to engage in this conversation was driven by the belief that brands should address social causes. Despite initial backlash, the ad strengthened brand affinity and was used by various institutions to discuss masculinity. Gillette committed to supporting youth development, emphasizing the importance of conversation in driving social change.

What was the main theme of the film uploaded by Gillette?

How did the public initially react to Gillette's film?

What significant statistics were mentioned regarding the film's viewership?

What role did Gillette believe men should play in the discussion of gender equality?

What was the reaction of the 'silent majority' after the initial backlash?

How did Gillette respond to the negative comments on social media?

What actions did Gillette take to support young people and young men in society?

What was the significance of the film in sparking conversations about modern masculinity?

In what ways did Gillette's advertising portray men over the years?

What is the overall message that Gillette aimed to convey through their campaign?