Why Claim Multiple Social Media Accounts and Names

The video discusses the importance of claiming social media accounts for both business and personal names to protect branding. It highlights the need to secure URLs and handles across various platforms, even if they are not immediately used, to prevent others from taking them. The video uses a case study of a horror cookbook to illustrate the process and emphasizes the importance of controlling the message associated with your brand.

Why is it important to claim social media accounts for your business?

• To avoid paying for advertisements

• To make your business look bigger

• To increase the number of followers

• To ensure no one else can use your brand name

What should you own on social media according to the speaker?

• Your business and personal names

• Only your business name

• Only your personal name

• Random social media handles

What is a potential consequence of not securing your social media handles?

• You will lose followers

• You might have to pay more for ads

• Your website might get hacked

• Someone else might control your brand's message

When should you consider claiming additional social media handles?

• When you plan to expand into new ventures like books or podcasts

• When you want to change your brand name

• When you start a new business

• When you have more than 1000 followers

What is a benefit of owning all relevant social media URLs?

• It guarantees more likes on posts

• It makes your brand appear more modern

• It ensures brand consistency and control

• It reduces the need for customer service