Squaring the Circle

The video discusses the implementation of circular economy practices, featuring insights from Robert Metzga of Philips. It covers the benefits of circularity, steps to initiate it, and examples from Philips. Key lessons and common mistakes are highlighted, along with cross-sector solutions and the role of circularity in climate negotiations. Challenges in recycling infrastructure and future business models are explored. The video also addresses consumer engagement, avoiding greenwashing, and Philips' future initiatives.

What role do partnerships play in achieving circularity?

What mistakes do companies often make on their path to circularity?

What does a fully circular business model look like for a large company?

How can companies avoid accusations of greenwashing when promoting their circular products?