Norwegian Air CEO Kjos on Competition, Growth

Norwegian Air CEO Kjos on Competition, Growth

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Interactive Video

Business, Geography, Science, Architecture, Life Skills

University

Hard

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The transcript discusses the competitive landscape in the transatlantic and European airline markets, focusing on cost efficiency, fleet modernization, and the use of smaller airports to reduce costs. It explores strategies for managing costs, expanding routes, and maintaining financial stability, including the use of export credit facilities and crisis planning. The discussion also covers pricing strategies, pilot recruitment, and differentiation from low-cost carriers like Ryan Air and EasyJet. The potential for growth in long-haul transatlantic flights is highlighted, emphasizing the importance of keeping costs low to attract more passengers.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How do airlines plan to remain competitive against larger carriers defending their market share?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges do airlines face in attracting pilots, especially in a competitive market?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What potential does the long-haul transatlantic market hold for new entrants?

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