Adding Value Beyond Your Product or Service

In this Marketing Minute, Bill Carmody emphasizes that the true value you offer customers extends beyond the product or service you sell. He explains that while many focus on their product's features, the real differentiator is the unique value added through delivery, engagement, and follow-up. This unique value is what keeps customers loyal, as products and services can be easily replicated by competitors. Carmody urges viewers to clearly define and communicate the additional value they provide to stand out in the market.

Why is it important to be specific about the value you add to customers?

What does the speaker suggest is often misunderstood about the value of a product or service?