Singles Day is Biggest Shopping Event of Year

Alibaba's Singles Day is a major global online shopping event, surpassing Black Friday and Cyber Monday in sales. This year, Alibaba is integrating 6 million small stores into its network, enhancing data feedback for brands like Mondelez and Colgate. Logistics, driven by Cainiao, is a key focus, with investments in automation and international expansion, particularly in Southeast Asia. Alibaba plans to invest heavily in R&D to improve logistics efficiency and customer experience.

Describe the logistics challenges faced during Alibaba Singles Day.

What are the main focuses of Cainiao's investments in the next five years?