Alibaba Is Taking Share From Offline Markets, Says Blue Lotus’s Yang

Alibaba Is Taking Share From Offline Markets, Says Blue Lotus’s Yang

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses the retail extravaganza, focusing on Alibaba's strategy and market dynamics. It highlights the impact of economic factors like trade wars on sales growth and the challenges posed by emerging competitors. Alibaba's shift towards integrating online and offline retail is explored, emphasizing the company's efforts to collaborate with top brands and promote new products.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main concerns for retailers during large sales events like Singles Day?

High advertising costs

The need for significant discounting

Lack of consumer interest

Increased competition from new platforms

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Alibaba's growth during Singles Day compare to the previous year?

It remained the same as the previous year

It was unpredictable compared to the previous year

It was slower than the previous year

It was faster than the previous year

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant challenge for Alibaba as it grows larger?

Maintaining its previous growth speed

Increasing its product range

Finding new markets to enter

Reducing operational costs

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Alibaba's 'new retail' strategy focused on?

Expanding into international markets

Combining online and offline sales

Focusing solely on e-commerce

Reducing prices across all products

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is Alibaba encouraging brands to participate in Singles Day?

By offering them exclusive advertising deals

By reducing their listing fees

By asking them to introduce new products

By providing them with free logistics services