Make Apple Great Again? Wait Until Next Year
Interactive Video
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Business, Architecture
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University
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Practice Problem
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Hard
Wayground Content
FREE Resource
Apple's revenue has been declining and is expected to continue for the next six months. The company is releasing updated versions of its products, including iPhones, Macs, and Apple Watches, but these are not expected to significantly boost sales. Major hopes are pinned on 2017 with the potential release of a new iPhone model. Under Tim Cook's leadership, Apple has been financially successful but lacks a groundbreaking new product category. The message to investors is to wait until next year for a potential turnaround.
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2 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
How has Tim Cook's leadership impacted Apple's financial success?
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
What does the phrase 'Wait until next year' imply about Apple's current situation?
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