Apple Buys Music-Identification App Shazam

Apple Buys Music-Identification App Shazam

Assessment

Interactive Video

Business, Architecture, Information Technology (IT)

University

Hard

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The transcript discusses Shazam's financial struggles and its valuation drop from $1 billion in 2015 to $400 million. It explores Apple's acquisition of Shazam, highlighting potential reasons such as data acquisition, maintaining control over partnerships, and integration with Apple Music. The discussion also touches on possible new features and social functionalities that could be added to Apple Music through Shazam's integration.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How might the acquisition of Shazam affect Apple's data collection capabilities?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some possible new features that could be integrated into Apple Music as a result of the acquisition?

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