What is Remarketing? (or Retargeting)

The video tutorial introduces the concept of remarketing, explaining how it allows advertisers to keep their products in front of potential customers even after they leave a website. It provides examples of remarketing in action, discusses the tools available for marketers, and explains the technical workings of remarketing, including the use of cookies. The video also addresses privacy concerns and speculates on the future of remarketing, considering potential societal and legislative responses.

What is the concept of remarketing as described in the text?

How does remarketing benefit marketers and advertisers?

What role does technology play in the process of remarketing?

How do cookies function in the context of remarketing?

What are the privacy concerns associated with remarketing?

What is the potential societal impact of intrusive data collection as mentioned in the text?

In what ways might the future of online marketing evolve according to the text?